Practical Action appoints TDA for donor acquisition

first_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis Practical Action appoints TDA for donor acquisition Development charity Practical Action has selected direct-to-digital marketing agency TDA to create and implement a programme to broaden its audience, recruit new supporters during 2010, and test new approaches to fundraising.The charity has to date appealed mainly to well-educated professionals aged 50+, often with an interest in science or engineering. The acquisition programme will attempt to appeal to and engage with similar people but on a larger scale. Campaign activity is likely to involve both offline and digital activity.Stephen Harvey, Head of Fundraising at Practical Action, said: “We are currently implementing over 100 projects worldwide, and to continue extending our support to more communities we need to secure regular funding from a wider donor base. TDA demonstrated excellent vision and set the scene for recruiting long-term supporters.”http://practicalaction.org/home Tagged with: Consulting & Agencies Individual giving TDA Howard Lake | 15 March 2010 | News  24 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving.last_img read more