Share:Click to share on Facebook (Opens in new window)Click to share on Twitter (Opens in new window)Click to email this to a friend (Opens in new window) Photo Credit: PixabayFREDONIA – The Village of Fredonia will be distributing bottles of water this week after officials issued a State of Emergency due to a problem with its water system.Officials say the water will be distributed at the Village DPW, 176 Eagle St., Tuesday and Thursday from 8 a.m. to 11 a.m. and 4 p.m. to 7 p.m. both days.On Thursday, the Chautauqua County Health Department ordered customers of the Village of Fredonia Water System to boil water after high levels of cloudiness was found in a water sample taken on Wednesday.Residents who need further assistance can call (716) 679-1531 during normal business hours.
Don’t conduct a marketing audit because you are already happy with your marketing budget. If you already know how well your marketing budget addresses the rapidly-changing financial products and services marketplace and you are content with the amount of your marketing budget, you probably shouldn’t conduct a marketing audit. continue reading » There are plenty of good reasons to conduct a marketing audit (the On The Mark Strategies proprietary method by which your bank or credit union takes an intensive deep-dive look into its marketing strategies and tactics). However, there are also many good reasons not to conduct a marketing audit at your bank or credit union.Here are three:Don’t conduct a marketing audit because you already know what your competition is doing. If you already know what the other banks, credit unions and non-traditional competitors in your area are doing when it comes to consumer engagement, branding, marketing and experiential design, you probably shouldn’t conduct a marketing audit. ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr
THINK GLOBALLY – ACT LOCALLYThis thought accompanies me throughout my life. I’ve always wanted to know “what’s going on behind the hill.” Once upon a time, the world was not very accessible, information passed through strict filters and local “prophets” spread news that corresponded to the then supreme class in a different social order. We marveled at the world beyond national borders and admired the stories of guests, friends who came from that “outside world”. Today we live in a democratic, open society, information is often “at our fingertips”. Personally, I prefer first-hand information, so on this occasion I will convey news that may not yet have “circulated” through the information network of the Croatian media space.TOURIST GIANTS, LEADERS OF THE NEW AGEAirbnbAirbnb was founded 10 years ago. It was founded in 2008 by Brian Chesky, Joe Gebbia and Nathan Blecharczyk. In 2011, Airbnb entered the world market for the first time with its platform. Since then, they have accommodated 300 million passengers and today they have 4,5 million accommodation facilities in 191 countries around the world. Airbnb is present in 400 cities worldwide. In 2017, their total turnover was $ 2,6 billion, operating profit $ 450 million, net profit $ 93 million. The value of the company is estimated at $ 30 billion. They have relatively few employees, about 3.000. So far, they have made 142 million arrivals in Europe and generated a turnover of 17 billion USD. But 10 years ago, according to Nathan Blecharczyk, almost no one believed that what they launched would lead to such a result. “Do you think people will stay in other people’s homes?” Was one of the most common questions.Listening to the presentation of this young engineer born in 1983, I felt a special positive energy that goes beyond all existing stereotypes, prejudices and barriers. Nathan Blecharczyk started programming at the age of 12, making money from the job at the age of 14. He completed his higher education at the prestigious Harvard University which he paid for himself from the income of his entrepreneurial activities during the entire period of his studies. In 2005 he joined OPNET Tehnologies as an engineer, continued his career as the chief development engineer of Batiqua and finally in 2008 he founded the world-famous Airbnb with his partners in charge of development.Vision, strategy, actionBig data digital technology, along with increasingly developed artificial intelligence, allows Airbnby, as well as other giants of the digital age, to collect and analyze a huge amount of data from their business environment. This data processing takes place in an incredibly short time, followed by new supply models that are tested in a real environment. All this process gave Airbnb an insight into the greatest values of modern tourist supply and demand.In simple terms, Airbnb asked the hosts what their ideal guest should be like and the guests were asked what their ideal host should be. Out of that came two “personas”, Superhost and Bestgest.Superhost Quality ClubIn addition to all the current benefits enjoyed by the hosts with the title “Superhost”, in the coming days they will be offered new benefits such as a prize in the form of vouchers with a certain amount for travel or free photography of their accommodation, especially affordable prices for “smart” appliances. assistance in paying benefits, an incentive bonus for attracting new guests.By the summer, the possibility of access to Airbnb marketing partners, the possibility of “distance learning” – free webinars to improve business, followed by the offer of various contents with discounts for guests, the possibility of testing tools to better list the offer and other benefits to be enjoyed by hosts. from the “quality club” “Superhost”.Offer specializationThe huge amount of offered accommodation options that are available to the guest today, is becoming an increasing obstacle to the rapid and efficient selection of accommodation that meets the basic habits and needs of the guest. For that reason, Airbnb is launching a new offer of basic “brands” and “sub-brands”. This makes it easier to find the ideal accommodation.The offer starts with the “Shared room” category, which is basically renting a sofa in the house. This is followed by the offer “Private room” (classic double room), then “Entire home” (residential house), “Vacation home” (cottage), “Bed & breakfast” (bed and breakfast), “Boutique” (professionally organized service , such as small family hotels, hostels, etc.) and “Unique” (unusual accommodation such as a tree house, caravan on the beach, etc.).These basic “brands” are followed by “sub-brands”, “narrower specialization”. Such an offer can be offered by the hosts from the “quality club” “Superhost”. The main “subcategories” or “subbrands” are “Dinner party”, “Family”, “Honeymoon”, “Wedding”, “Group getaway”, “One-of-a-kind”, “Social stays”, “Work” and “Accessible.”Airbnb plus and Beautiful HomesBut that’s not all, because a special offer called “Airbnbplus” is being launched. This offer will be offered by hosts with an average rating of 4,8 (out of 5), with 95% acceptance of prices with 0% cancellation. These hosts take care of their guests personally, they have taken care of the special design of their accommodation, they have a specially decorated and harmonized interior. These objects are presented as “Beautiful Homes”. Guests of this accommodation can order and receive services such as transportation, groceries and the like in the household. The best hosts will also have a special logistical support from Airnbnbia called “premium support”. All of the above will be tested in Croatia as well. I managed to notice that Split is on the list of destinations.Booking.comBooking.com was founded back in 1997 in Amsterdam. In 2002, Booking.com had only 7 employees. Among them was Gillian Tans, who chairs the company today. 2005 Booking.com joins the Priceline Group as the group’s smallest company. In 2018, the entire group changes its name to Booking holdings. The planetarily popular brand has imposed itself on Pricelinecom, Kayak, Agodacom, Rentalcarscom, Opentable.Booking.com itself today has more than 1,5 million accommodations in 225 countries around the world, employing 17.000 people in 198 offices worldwide. The offer via Booking.com is translated into 43 world languages and 1,5 million overnight stays are realized every day through this platform. Booking has 17.500 distribution partners and has had one billion overnight stays since its inception. In 2016, the entire group had total revenue of $ 10,743 billion. Operating profit was $ 2,906 billion and net profit was $ 2,134 billion.2016. The group realized 556,6 million overnight stays, 66,6 million rented car days and 7,3 million airline tickets sold.Change of Booking.com courseBooking.com began its business career as a platform for hotel accommodation. Airbnb’s success, which began by offering only accommodation in private homes and apartments, has led to a gradual “change of course” for Booking.com. Today, they have every third request for accommodation in private houses and apartments. This brings booking closer to Airbnb’s business model. Booking is rapidly looking for new opportunities to “pass” modern travelers. 2.000 Booking.com employees are working on developing new products. Each new proposal is developed in two variants and each variant is tested in a real environment on a selected sample of users.Employees are divided into small teams that hold a meeting each morning on the topic of observations about possible improvements to the system. Each proposal is considered and each development engineer has access to the company’s CEO. Gillian Tans has gone through all the jobs in the company from the most basic to the current position of CEO.Some of the main directions of the company’s development strategy are artificial intelligence, big data systems and personalization of the offer. Each person sees a certain offer in a different way, depending on personal preferences, attitudes, opinions, the nature of the trip, the needs of that trip. Accommodation search will be further developed in just such a way, from the perspective of personalized search.Booking.com in CroatiaPhoto: Booking.comIt has not been more than 6 years since we persuaded Expedia to offer family accommodation in Croatia through its platform. It was on one of the world’s major tourism exchanges. Then they flatly rejected us with the explanation that they only mediate towards hotel houses. Not even a year later, by making a strategic, now historic decision, Booking.com in Croatia is moving strongly towards family accommodation. Today, they have an offer in more than 86.000 facilities. In 2017 alone, more than 25.000 new apartments and more than 5.000 holiday homes and 49 hotels are on offer. Host accommodation, as Booking.com calls it, is the biggest hit.How does Croatia stand on the Booking.com platform?The trends are as follows: Weekend trips are on the rise, as many as 47% of passengers in this group claim to be traveling more this year than last. 43% of passengers will replace distant destinations with trips closer to home. 45% of travelers compile a list of destinations they want to visit and as many as 34% of travelers want to revisit a destination they visited as children. Fans of the film industry want to visit destinations – sets of famous film series, as many as 36% of them. As many as 56% of passengers prefer active rest and care for their health.How is Croatian family accommodation on the Booking.com platform?Travel in small groups will increase by 25% and as many as 64% of travelers want to try local specialties and customs, and appreciate the interaction with the host. Among the top 20 cities in the world with the highest number of awards for guest reviews, there are as many as 4 Croatian ones: Split in 2nd place, Zadar in 9th place, Dubrovnik in 10th place and Zagreb in 19th place.What are the guests looking for? They are looking for accommodation in a certain place. They choose the order according to: price, reviews, distance from the center. Included search filters are: price, number of stars, WIFI, free parking. The user of the platform watches the search results on average for 1 minute. It stays on the object page for an average of 2 minutes. As many as 9 out of 10 passengers will book faster if relevant, clear high-resolution photos are displayed on the page. The passenger pays the greatest attention to the lower third of the screen when searching. You can draw your own conclusions based on the information provided.Croatian accommodation with the hosts is the best in the world!Finally, the information that the highest average rating of the review is in the country, among the top 30 countries (according to the total number of awards) – in Croatia. The average rating of Croatian hosts is 9.0!You can “kill the messenger” but not the newsThis old saying has a new meaning in the context of an attempt to disparage the quality of Croatian family accommodation – accommodation with the host. Regardless of what the (non) representatives of the interests of real estate lobbies with large capital do, travel and the demand for accommodation will develop according to the trends followed by the tourist giants. Among them, Airbnb and Booking.com are currently the largest and most significant. They “lead the game.” However, if the players change, the game will certainly not be changed by those who participate in it, and especially not by the Croatian “players”.The time of regime “prophets” is over and the traditional economy is also a thing of the past. According to experts’ predictions in 2025 (in just 7 years), the new, “sharing economy” will reach the turnover of the old, traditional economy. Similar to changes in tourism, there are changes in the energy sector (renewable energy sources), transport (superfast trains, e-driverless cars, etc.) and in other sectors.I hope that, until the complete change of the economic model, the political elites in power in Croatia will not make the wrong moves that would take us even further away from joining world trends.Maybe they would do the most if they didn’t do anything.Author: Nedo Pinezić www.nedopinezic.com</p>
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Close Forgot password? Please put in your email: Send me my password! Close message Login This blog post All blog posts Subscribe to this blog post’s comments through… RSS Feed Subscribe via email Subscribe Subscribe to this blog’s comments through… RSS Feed Subscribe via email Subscribe Follow the discussion Comments (14) Logging you in… Close Login to IntenseDebate Or create an account Username or Email: Password: Forgot login? Cancel Login Close WordPress.com Username or Email: Password: Lost your password? Cancel Login Dashboard | Edit profile | Logout Logged in as Admin Options Disable comments for this page Save Settings Sort by: Date Rating Last Activity Loading comments… You are about to flag this comment as being inappropriate. Please explain why you are flagging this comment in the text box below and submit your report. The blog admin will be notified. Thank you for your input. +6 Vote up Vote down Sidelines · 343 weeks ago In an insane society the sane man must appear to be insane…Star Trek 1968. Sometimes the past is more correct than we thought. Report Reply 0 replies · active 343 weeks ago +1 Vote up Vote down Ted Logan · 343 weeks ago “I realize the pro marijuana crowd will jump all over me” They will just tell you you have your head in the sand, have been scared by fearmongers, and need to do your research. When one of your strongest points is ‘If you don’t agree with me you are obviously uninformed,’ it’s a sign you have no solid reasoning. Report Reply 0 replies · active 343 weeks ago +1 Vote up Vote down anonymous · 343 weeks ago Far-left lawmakers couldn’t wait for this. Control the sales & distribution, tax it to death, and it will still be illegal-as-heck to drive under the influence of weed – so the jails, lawyers & probation profits don’t lose a beat. And the biggest plus for the left is….drumroll…all that extra “free tax revenue” for their pork barrels. Ya had to know this was a “plan-waiting-to-be-hatched.” And, by the time the vote gets around to rural “unenlightened” america, the city and county governments will be eager for the pork. Report Reply 0 replies · active 343 weeks ago +17 Vote up Vote down WHS Grad · 343 weeks ago When I turned 18, I could smoke. Now that I am over 21, I can drink. I do neither. “Enjoy your weekend, and make wise decisions.” Report Reply 0 replies · active 343 weeks ago +2 Vote up Vote down Guest · 343 weeks ago I couldn’t believe that your “vote” on marijuana was so close! But, my husband said he could believe it, because this is Wellington. Sad! Report Reply 0 replies · active 343 weeks ago +5 Vote up Vote down Love My Home Town · 343 weeks ago Only thing sad is people that have never tried it trying to force their thoughts and opinions on those of us that knows it’s true medicinal value. I don’t smoke it for the intoxification effect but truely for the medicinal value it has. I never drank alcohol because I like it or the taste but to get blitzed out of my mind. With Marijuana I dont waste my day away I am a productive member of society again. Its been over 20 years since I had my last drink of alcohol or any other kind of drug other than Marijuana because I know the true value of it. Big Pharma and Law Enforcement are truely against it because they feel the truth is soon coming out and their lies are going to be put to rest. Report Reply 0 replies · active 343 weeks ago +1 Vote up Vote down no one · 343 weeks ago im sorry but i would have to vote yes just for the fact its nothing like alcohol you dont go out an kill people drivin intoxicated drunk you smoke weed you just get to high to even get in a car id vote weed over alcohol any day Report Reply 1 reply · active 343 weeks ago +10 Vote up Vote down Guest77 · 343 weeks ago I think it’s cute that folks are up in arms about marijuana and meanwhile dr’s have done a number on this country handing out prescription pills like candy. Follow the money trail and you’ll see why one is accepted and the other is frowned upon, Report Reply 0 replies · active 343 weeks ago -6 Vote up Vote down snitch · 343 weeks ago All you pot heads are sick people. Pot can and has lead to harder drugs. So go ahead and smoke it up and hit someone because your response was to late. I’ll still turn you in. Report Reply 0 replies · active 343 weeks ago +3 Vote up Vote down CueballSumnernewscow 94p · 343 weeks ago This response was given to me via e-mail by smalltown boy. Tracy, I enjoyed your article about the legalization of marijuana in Colorado. People tend to forget that marijuana is still illegal federally (which to me, makes it illegal everywhere). On that note, I sent an article link concerning a problem marijuana shops are having nowadays with federal banks. Enjoy! http://www.policymic.com/articles/78489/colorado-… Report Reply 0 replies · active 343 weeks ago 12Next » Post a new comment Enter text right here! Comment as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Submit Comment Subscribe to None Replies All new comments Comments by IntenseDebate Enter text right here! Reply as a Guest, or login: Login to IntenseDebate Login to WordPress.com Login to Twitter Go back Tweet this comment Connected as (Logout) Email (optional) Not displayed publicly. Name Email Website (optional) Displayed next to your comments. Not displayed publicly. If you have a website, link to it here. Posting anonymously. Tweet this comment Cancel Submit Comment Subscribe to None Replies All new comments Commentary by Tracy McCue, Sumner Newscow â€” So Colorado passed itself a marijuana law.When I was growing up in my native state, Colorado was pretty much a Republican state. My dad, who was born in Garden City, was fond of saying if you shook out all the Jayhawkers living in Colorado there wouldn’t be anybody left.That has obviously changed. Colorado has had a population explosion as “enlightened” people from other places moved in because they liked the mountains in their purple haze majesty.Now new marijuana shops are popping up across the state’s divide producing long lines of customers and great profits. Everybody wants to inhale the moment.I don’t know how many people here in Wellington have asked me to pick up some weed the next time I’m in Colorado. I have to laugh, because we here in Kansas will forever be linked to Dorothy jokes. Colorado will now be linked to the same inane marijuana jokes. Maybe Dorothy was just in Colorado instead of Oz after she snuck around Aunt Em to smoke her Dooby. Was it really a tornado that swept Dorothy away or was she just up in smoke?The whole legalizing marijuana thing is a bit humorous to me. It’s a “trendy” law, much like gay marriage. You support legalized marijuana your part of the now crowd. It’s Generation Zzzzz contribution to society.I’ve heard all the arguments for marijuana’s legalization, and if that is what the majority wants so be it. I anticipate someday Wellington may have a downtown marijuana shop. I urge the city to paint the slanted parking lines a little brighter yellow when that happens since things will be a lot more hazier.If any marijuana issue ever comes up for a vote in Kansas or Wellington, though, I’ll vote “no.” Why? Because why are we making laws to make us even more intoxicated than we already are?For the past two decades we’ve put more regulations on alcohol. We’ve implemented anti-drug education, we’ve raised the drinking age, we’ve stiffened our DUI laws, we drug test in schools and our jobs. We’ve done everything to make it less desirable to lubricate ourselves and affect the lives of others. And statistics have shown that it is working.But now we want to reverse everything and legalize pot?I saw a report in the Denver Post in which drug abuse in Colorado amongst school children has made a dramatic increase after the state passed its recreational pot smoking laws (see story here). This after a steady decline in drug and alcohol abuse amongst our young.Listen, I’m not preaching. If you love the state of an altered mind with the glories of hash, it’s your business.But there are reasons why we have laws – and that is to save us from ourselves. Why do we get speeding tickets? To get us to slow down. Why are people thrown in prison for murder? To get us not to murder other people. Etc., etc. etc.Personally, no marijuana law is going to affect me one way or the other. I won’t be lighting up a joint or sucking on a bong anytime soon â€” no matter how relaxed the laws become. Why? Because I’m frigging 49 years old!But in my younger days, it might have been a different story had marijuana been legalized. One of the reasons pot smoking was not part of my life is I had that fear of being caught. I’m the kind of guy who gets caught jay walking because I walked into a moving police car. I have had 16 speeding tickets over my lifetime. My teacher always caught me doing something wrong first.So the thought of buying an illegal drug and toking up was superseded by the penalty I was sure to face because I was sure to get caught.You have to have that penalty.I realize the pro marijuana crowd will jump all over me about the herb’s medical benefits, and how it is not addictive, and how it is not a gateway drug, and how much better it is for you than alcohol. Blah, blah, blah.But when you dig to the core of this issue, it’s about intoxication. By legalizing marijuana, are we being allowed to get intoxicated more?Of course we are.Laws are meant to make society better. A law allowing for more intoxication is of no benefit to society.