Podcast: Play in new window | Download215-12-23-16 P-Pod Postural Support ChairHey there! Welcome to Accessibility Minute, your weekly look at Assistive Technology, those clever tools and devices designed to help people who have difficulties with vision, mobility, hearing or other special needs!Individuals with poor posture often require specialized seating to support them as much as possible. If you’re looking for specialized seating outside of a wheelchair, car seat, etc., check out the P-Pod chair!The P-Pod from Columbia Medical, is a bean-bag style activity positioning chair that allows children to sit in places and positions that might not be feasible otherwise! According to Columbia Medical, “The P-Pod offers a whole different seating experience for those with specialized seating needs and is great for a range of ages from infants to young adults.” The P in the product’s name stands for postural, and “postural support technology is a fundamental part of this design.”The P-Pod features three major components:– The seat– The bolster support– And the bean bagThe chair is available in red, blue, green, pink, and purple. Visit columbiamedical.com http://www.columbiamedical.com/ to learn more!Share this…TwitterFacebookPinterest100LinkedInEmailPrint RelatedP Pod ™: Postural SupportAugust 16, 2016In “Mobility”Nessie Assistive Postural SupportMay 16, 2017In “Products and Devices”Wheelchair CushionsAugust 14, 2012In “Easter Seals Crossroads”
Podcast: Play in new window | DownloadYour weekly dose of information that keeps you up to date on the latest developments in the field of technology designed to assist people with disabilities and special needs.335-10-27-17 – Kids, Apps, & Food – Project High Five – Cristen Reat & Cathy Foreman www.BridgingApps.orgInsider Tips for Getting the Most from Vocational Rehabilitation – AccessWorld® – October 2017 http://bit.ly/2z6rzBARESNA Standards Committee on Air Travel – Meeting Announcement | Rehabilitation Engineering & Assistive Technology Society of North Americahttp://bit.ly/2zCQuJj——————————If you have an AT question, leave us a voice mail at: 317-721-7124 or email email@example.comCheck out our web site: https://www.eastersealstech.comFollow us on Twitter: @INDATAprojectLike us on Facebook: www.Facebook.com/INDATA——-transcript follows —— CRISTEN REAT: Hi, this is Cristen Reat, and I’m the cofounder of BridgingApps, a program of Easter Seals Greater Houston.CATHY FOREMAN: Hi, this is Cathy Foreman and I’m a registered dietitian with BridgingApps, a program of Easter Seals Greater Houston, and this is Assistive Technology Update.WADE WINGLER: Hi, this is Wade Wingler with the INDATA Project at Easter Seals crossroads in Indiana with your Assistive Technology Update, a weekly dose of information that keeps you up-to-date on the latest developments in the field of technology designed to assist people with disabilities and special needs. Welcome to episode number 335 of assistive technology update. It’s scheduled to be released on October 27, 2017.Today I’m joined by Cristen Reat and Cathy Foreman who work over at BridgingApps out of Easter Seals in Houston. We are going to talk about kids, apps, and food: a project called High Five designed to help kids use technology to eat more healthily. We also have a story from our friends at RESNA about a meeting to talk about accessible air travel for people with disabilities.We hope you’ll check out our website at www.eastersealstech.com, sent us a note on Twitter at INDATA Project, or call our listener line at 317-721-7124.***I’m going to guess that for a lot of our audience, the term vocational rehabilitation services is not new. If it is, that’s an agency that operates at the state level and assist people with disabilities to get jobs. In Access World Magazine, there is a great blog post from Lee Hoffman and Joe Striche. It’s a reprint from an earlier article. It’s called “Insider Tips for Getting the Most from Vocational Rehabilitation.” I thought it was interesting because it goes through the entire process of the rehab process to explain what happens and gives you a bunch of good tips about how to make sure that you get the most out of it. Just a teaser: a couple of those are deadlines can be very important. If your VR counselor asks you to get documentation by a certain date, have it prior to that date. Always follow up on request to your VR counselor. And do the necessary research for the job that interest you and utilize all your resources. There is more. I’m not going to read all them to you. What I will do is put a link in our show notes to the entire post so you can read these insider tips for getting the most from vocational rehabilitation. Check our show notes.***Are you a person with a disability who has experience accessibility issues while traveling, or are you interested in how accessibility might impact people with disabilities? RESNA has developed a standards committee on air travel. They’re going to have their first meeting in Washington DC on November 7 at the Paralyzed Veterans of America office at 801 18th Street northwest. However, you don’t have to be in Washington DC to participate in that. They are going to offer virtual beating call-in information for people who want to participate. They are trying to get participation from airline industry experts, people with disabilities, disability organizations, mobility device manufacturers, research and development folks, everybody who is interested in this topic. While some participants are voting members, meetings are open to everyone to provide input.I’ll pop a link in the show notes to the RESNA.org website where you can learn more about this meeting, out to get signed up, for more information, and learn about the virtual call and in case you don’t happen to be in Washington DC on November 7. Check our show notes.***We have had an ongoing relationship with an organization out of Easter Seals Houston called BridgingApps that does all kinds of great stuff. If you’ve listened to more than a couple episodes of assistive technology update, you have heard the voice of folks from BridgingApps talking about apps. That is their focus.I was excited when I learned about a new thing that they have done recently having to do with kids with disabilities and apps and food. I thought I like all those things so maybe we should do an interview on that. So I reached out to my friend Cristen Reat who is the cofounder at BridgingApps. That’s a program out of Easter Seals Houston. She has introduced me to one of her friends and colleagues named Cathy Foreman who is a registered dietitian working on this program as well. I’m so excited to have these lovely ladies are joining us from Houston.Cristen, Cathy, how are you?CRISTEN REAT: Hey, Wade. Doing great.CATHY FOREMAN: Doing great. Thanks for having us.WADE WINGLER: Before we jump into the interview, we are a few weeks post-Hurricane Harvey. How are you doing in Houston?CATHY FOREMAN: We are in it for the long haul. We are stable now, lots of assistance here in our case management department. We are really busy. Easter Seals in general, Easter Seals Houston serves about 10,000 families. I’m sure that’s already jumped and I’m sure we are going to be working well into the next year, especially with housing. We are doing really well. Our building did not flood and we are grateful for that.WADE WINGLER: Excellent. I’m glad you are okay and we are grateful for the work you’re doing down there. We know that folks with disabilities have specific needs when natural disasters happen, and we’re glad you’re there.Cristen, you and I have known each other for a long while, and Cathy and I are just getting to know each other. We are going to do more of that today. Cristen, I know you have a lot of things going on with BridgingApps. Can you start by telling folks what BridgingApps is and your role and what’s new? Cathy, I’ll come back around and ask you to do the same thing when we start talking about project High Five.CRISTEN REAT: BridgingApps is both a website called BridgingApps.org, and also an in-person program. It basically focused on technology using mostly mobile devices and apps with people of all ages who have disabilities. We started out as a parent support group working with therapist. We are trying to figure out in 2010 which apps were helpful for helping our young children at the time to develop skills and reach goals and enhance their lives in different ways.We became part of Easter Seals in 2011 so we are still a completely separate website. But also the in person portion of the program, we have an assisted technology lab in Houston. We have three in the area that has traditional assistive technology as well as mobile devices and apps. My younger son has a disability; he is now 14. He has Down Syndrome, so he has a cognitive disability and a visual impairment, a lot of sensory issues. I’ve been amazed how using mobile devices has really changed his life for the better. My passion is showing that with other people.Even though we started out with young kids, if you go to BridgingApps.org, we have a database of about 3,300 apps for iOS and Android that focus on apps of all kinds. Some are designed specifically for special needs; some are what we call regular mainstream apps. Professionals, special ed teachers, assistive technology professionals, my colleague here, Cathy, a registered nutritionist and dietitian, all use mobile devices. We have people assisting apps and sharing that information.We invite people to come to BridgingApps.org. We are always trying to make it better. We have some wonderful feedback from your listeners at Assistive Technology Update for making the website more accessible. We have recently done some updates but would love to see what you think to make it friendlier for screen readers. We have recently added a category in our search tool for voiceover. Lots of people have asked which apps are compatible with voiceover. Not all of our reviewers are blind or visually impaired, so not everyone knows how to use voiceover. But we did add a category, so we are eager to see what you all think about that. We also added the ability to share apps list. If you have favorite apps – I have ever apps. I love sharing them. You can share them and make a list on BridgingApps.org and share them with people.That’s what’s new. A lot of projects. I was going to mention one of my favorite apps that’s out that we’ve used in hospitals, nursing homes, loud noisy places. It’s called Flip Writer AAC. It’s an app that does the text to speech and speech to text. It was designed for two people to have communication, and one may be deaf or hard of hearing. It’s one of our favorites. We reviewed it recently and would love for you to check it out.WADE WINGLER: Excellent. It sounds like there’s a lot of great stuff going on. I know you are busy in general and I’m particularly happy to hear about the screen reader accessibility stuff. I know that’s important and I’m glad you are embracing that.CRISTEN REAT: We think it has definitely improved and are always trying to work. We would love feedback on that. Just know that whenever we are doing software updates and working with our developers, we’re trying to make it as successful as possible. We are not 100 percent, but we are working on it.WADE WINGLER: Very cool. Cathy, you and I are just getting to know each other. Tell me a little bit about your day job, your regular job, and how and why you became interested in assistive technology.CATHY FOREMAN: The past few years, I was a dietitian with a county-based ECI program, Early Child Intervention. Through that experience, working with families, I gained a lot of insight on feeding issues, growth issues, medical issues with kids with special needs. During that time, personally, my husband had a stroke, so at the home front I became an instant caregiver. He has a right-brain injury and some cognitive and physical disability that we have found straightaway to – this happened right when the iPhone was getting on the market. It became what he calls now his second brain. The ability to use the iPhone, iPad, and various apps has really helped him and helped me because I help him access things out in the world that he wouldn’t have been able to. It helps him with his memory issues, helps them stay engaged with different various podcast. He likes to listen to podcasts and it helps them with reading. He has problems with reading now. He was a scientist and still want to stay engaged in that world, so when he can listen to things, it feeds that important part of what made him who he was before his stroke.WADE WINGLER: We know he will listen to this episode. Give him a shout out really quick.CATHY FOREMAN: Hey Lincoln, love you.WADE WINGLER: There you go. Talk to me a little bit about project High Five. What is it and where did the idea come from?CATHY FOREMAN: We were very lucky. We got some grant money from Amerigroup Foundation and had a task set out for us that, in my field, was quite exciting because we had the ability to design a program to increase fruit and vegetable intake of kids with special needs. That’s our outcome. This summer, we implemented the program that we designed. Project High Five, we decided on the name because he wanted to focus on kids having positive interaction with food and positive messages: “Five” coming from the goal of five fruits and vegetables, and “High Five” part, you know, praising and being positive and having excitement about food.We also decided a way to engage kids in this project would be not just using an app but using mobile devices and apps to be part of a real-life experience. That real-life experience we put into the program was hands-on cooking. We designed a hands-on cooking class that had some apps that help engage kids and make it more accessible to them. They also can carry the information and those kills and what they learned home to their parents.WADE WINGLER: Cathy, what aged kids are we talking about for this particular camp experience?CATHY FOREMAN: The ages range from about six years old through 14 with various special needs.WADE WINGLER: I have a five and six-year-old at home and they are becoming interested in cooking and during that stuff. That resonates with me and I understand the interest starting at that age.Tell me about the program. Tell me about the apps and food and what it looked like during camp.CATHY FOREMAN: We decided to approach this from an angle – let’s just back up a little bit. Kids with special needs, some of them have pictures related to food. They can be wide ranging from sensory issues with the feel of food in the mouth; it could be they don’t eat from the mouth, they have food through a tube; it might be specific food allergies; it could be a medical issue related to certain foods they can and cannot eat; diabetes, all those things. Coming from that as a background, we wanted to make sure – is some kids weren’t able to communicate. What is to make sure that even if they didn’t eat by mouth – and many of them did it by mouth – that they could be included in this project.Doing a hands-on cooking class, we discovered and explored foods through all five senses with excitement and engaging with lots of laughter and fun. If we were cutting up in a red bell pepper, we were in all of its beautiful little color. We wondered if it was hot or not hot. We posed the question and talk about the sound it made when we cut it, the crispness. Then we put it in a recipe and tasted it later. That interaction with food, some of them can’t handle the food in front of them. That’s new. The smell of it is something that makes them retch or gag. We had quite a task at hand but were able to approach this using some feeding therapy techniques, very gentle once, never asking a yes or no question, playing things up, also just encouraging them to be part of this recipe that we would make.We made two different recipes. We made a roasted curry chickpea dish that was a nice snack that was crispy and country. It was a new food for almost every single child which is a big deal. It had a sensory explosion of that curry spice on there, and the smell in the room was wonderful as we were doing it. The other recipe was a black bean corn salsa that was sweet and crunchy and beautiful in colors. It had reds and greens and yellow. That crispy had a chip that was served with it, that was a familiar food. That was under the feeding technique we put into it. One of those recipes we recruited all the ingredients and put them in bags for the kids to take home that could then make again in their home environment with the families.That coordinated with an app called Magnus cards, a task analysis app that has a beautiful set of what are called cards. Life skills are part of this app where they can learn about brushing teeth or sitting at a table or using an ATM if they are transitioning out of home. The card decks in this app are wide-ranging and premade. You can also make your own custom decks. We had a deck for all the recipes we use in the class. We use them in the class and then parents could put the app on their phones at home and use this in the kitchen for the kids at home. It is picture-based, easy to slide with your finger to the next page. There is also an option where you can touch the text and the ghost audio and reads text to speech from each step in the recipe. That’s one example of an app we use in the program which we think is a wonderfully well-designed, clean, very usable, accessible app.WADE WINGLER: That’s a bunch of amazing stuff. The first thing I have to say is I’m not sure I ever had a red bell pepper described in such a way that made me want to go eat one right now. I love those things.CATHY FOREMAN: You go do that.WADE WINGLER: That is so good. The Magnus Cards app, did you say whether that is a free or paid app?CATHY FOREMAN: It is a free app. It comes out of Canada. It was designed by a sister whose brother is autistic. It has been utilized in the Toronto zoo, different public avenues for accessing transportation, all different things. We saw a great opportunity when we discovered this app that it had a use in the kitchen as well and wanted to grab it and put it right into the program.WADE WINGLER: I’m fascinated that you are marrying the combination of kids with disabilities and technology and better nutritional habits and awareness. I think that’s amazing. It seems to make sense to me that, during the camp, they had a pretty rich experience. You told me that there are activities that have gone on since camp that may also involve technology. You don’t just want kids eating vegetables for one day. You are trying to develop awareness and a habit that goes on. What does that look like post-camp, and how has technology been part of that?CATHY FOREMAN: During camp and transitioning to post-camp, we formed a private Facebook group for parents that they can join if they choose to where we then put professional content, different nutrition related topics that have to do with children with special needs, lots of fun recipes. Jamie Oliver is a great example of an app he called Jamie Oliver’s recipes. His story connects families really well with having a child with special needs. He has dyslexia. It is an app we have reviewed on our website. There are some links we put in our review where he discusses his experiences having dyslexia. It is a really powerful story. He’s very upbeat, positive. The way he talks about food is wonderful. He has really nice short how-to videos. He calls them food tubes. That was a fun app. Another way we used it is he has a song and video he has come out with called food revolution that he created with Ed Sheeran that we played for older kids in the class. A link to that is also in one of the app reviews. That’s an example of an app we use to connect kids and families during and after the program.Another few apps we use, one is called Cooking Fun for Kids. That is an app that has different game content and it. It might have a puzzle with food in it, something that kids can draw that is food related that is guided through this app. It has some recipes as well, very cute, cartoony, fun recipes. It’s a great app. We’ve reviewed that on our BridgingApps website as well.One of the app that got away from tracking your intake called Veg Out. That is out of an organization in Houston called Recipes for Success which has a great angle on increasing your vegetable intake through just trying various different vegetables. Each month in this app, you see how many vegetables you try. Not how many you eat but how many you try. You can use this app and form groups for support and fun and competitions, whether or not you try 30 vegetables in that timeframe, a rutabaga, red bell pepper, something ordinary like a carrot. They all count but it encourages trying something new.WADE WINGLER: That is fascinating and I’m making a note to have my wife listen to this episode so that my five and six-year-olds might try some more vegetables. We are getting close on time for the rest of the interview. I would love to know what families are saying about this. If people wanted to try something like this on their own, what advice would you have them?CATHY FOREMAN: I think my advice with them would be for them to have fun. There is no good or bad food. Encourage exploration and discovery together. It might be a new food for a parent and the child. Involve them in the kitchen at any level you can. If you have to bring food to the floor so a child with a disability can do some of the prep, do it. You don’t have to have people stand up and do the work at the counter. You can go to the kitchen table. There are many ways you can approach cooking with kids. The bottom line is to keep it fun, stress-free, noncoercive. Whether or not a child tastes, touches, smells, interacts with the food are all baby steps on the way to consuming a new fruit or vegetable.Comments and feedback we got, a lot of it was wonderful. Some of the things were “Yes! My son has a very limited diet, but this was an incentive to get him engaged in the kitchen and try some new food.” Another one, somebody said they want to include their child and more food prep and this was a great way on how to do that. Others said they were shocked that their child would try something like this. A lot of it was the approach itself. That was the basic overview. Some said, “Oh, my child didn’t like the recipe, but he made it with me anyway.” That is okay also. As a positive thing, having a positive experience with food, shipping nice healthy behavior and attitude about food.WADE WINGLER: If people want to keep track of what you’re doing with this project or wanted to reach out to you to learn more, what kind of contact information would you like to share?CRISTEN REAT: I think the best way is to go to BridgingApps.org. There are tabs on the side where you can give feedback, submit a question. Somebody is monitoring that constantly and we would be happy to respond or share. I think that’s the best way. We are both on Twitter and Facebook. If you join the BridgingApps Facebook page, you can see a lot of information there. We get messages from people all different ways, Twitter, Facebook, Messenger, and through the website.WADE WINGLER: Cristen Reat is the cofounder of BridgingApps, and Cathy Foreman is a registered dietitian. Today we talked about kids, apps, and food with Project High Five. Thanks a lot for being on the show.CATHY FOREMAN: Thank you.CRISTEN REAT: Thank you, Wade.WADE WINGLER: Do you have a question about assistive technology? Do you have a suggestion for someone we should interview on Assistive Technology Update? Call our listener line at 317-721-7124, shoot us a note on Twitter @INDATAProject, or check us out on Facebook. Looking for a transcript or show notes from today’s show? Head on over to www.EasterSealstech.com. Assistive Technology Update is a proud member of the Accessibility Channel. Find more shows like this plus much more over at AccessibilityChannel.com. That was your Assistance Technology Update. I’m Wade Wingler with the INDATA Project at Easter Seals Crossroads in Indiana.***Transcript provided by TJ Cortopassi. For requests and inquiries, contact firstname.lastname@example.org***Share this…TwitterFacebookPinterestLinkedInEmailPrint RelatedATU069: Bridging Apps (Cristen Reat & Sami Rahman), JAWS 14, Don Johnston Tutorials, iOS 6 Accessibility, Ham Radio,Voice Over on iOSSeptember 21, 2012In “Assistive Technology Update”ATU281 – Bridging Apps with Cristen ReatOctober 14, 2016In “Assistive Technology Update”ATU082 – Livescribe Smartpen (Brian Rodriquez), Top 10 Podcasts, Time Magazine’s Top 10 Tech, NFB’s Protest of Amazon’s Kindle, Bridging Apps reviews EvernoteDecember 21, 2012In “Assistive Technology Update”
As part of its rapid expansion across over-the-top and cable television platforms, Newsy has added its full slate of news programming to fuboTV, the live TV streaming service.fuboTV subscribers can watch Newsy’s up-to-the-minute news coverage, its full lineup of live shows including “The Day Ahead” and “The Why,” and its award-winning documentaries and investigations.Newsy is available as part of fuboTV’s fubo Extra package, available as an add-on ($5.99 per month) or as part of the Deluxe and Ultra bundles ($64.99 or $79.99 per month, respectively).As part of its rapid expansion across over-the-top and cable television platforms, Newsy has added its full slate of news programming to fuboTV, the live TV streaming service.fuboTV subscribers can watch Newsy’s up-to-the-minute news coverage, its full lineup of live shows including “The Day Ahead” and “The Why,” and its award-winning documentaries and investigations.Newsy is available as part of fuboTV’s fubo Extra package, available as an add-on ($5.99 per month) or as part of the Deluxe and Ultra bundles ($64.99 or $79.99 per month, respectively).Marketing Technology News: Arvind Fashions Partners With Nucleus Vision to Create a More Seamless and Personalized Shopping Experience“Newsy’s incredible growth in the cable and over-the-top ecosystems is a testament to the strength of our brand with both audiences and advertisers in this evolving marketplace, and joining fuboTV is another milestone in our expansion,” said Blake Sabatinelli, CEO for Newsy. “Our approach to bringing context to the day’s most important stories brings much-needed perspective viewers won’t get from legacy news brands.”Newsy is the leading cross-platform national news network and has distribution agreements with many of the country’s largest cable companies and covering nearly 40 million cable subscribers. Newsy also is a leader in over-the-top television with distribution on nearly every streaming platform, including skinny bundles available via SlingTV, YouTubeTV and now fuboTV.Marketing Technology News: Mareana Named a 2019 Gartner Cool Vendor in Artificial Intelligence Across the Supply ChainHeadquartered in New York City, fuboTV has quickly evolved into the top independent virtual MVPD in the U.S. and a sports-first cable replacement for the entire family, after initially launching as a streaming soccer service in January 2015. Today, fuboTV offers the most popular entertainment, news and sports programming in the world, including more than 30,000 sporting events per year and 14,000 TV episodes and movies on demand each month.“Newsy’s incredible growth in the cable and over-the-top ecosystems is a testament to the strength of our brand with both audiences and advertisers in this evolving marketplace, and joining fuboTV is another milestone in our expansion,” said Blake Sabatinelli, CEO for Newsy. “Our approach to bringing context to the day’s most important stories brings much-needed perspective viewers won’t get from legacy news brands.”Newsy is the leading cross-platform national news network and has distribution agreements with many of the country’s largest cable companies and covering nearly 40 million cable subscribers. Newsy also is a leader in over-the-top television with distribution on nearly every streaming platform, including skinny bundles available via SlingTV, YouTubeTV and now fuboTV.Marketing Technology News:Hotstar Raises The Bar On New Age Storytelling With Hotstar Specials: A Slate Of Bold, Authentic StoriesHeadquartered in New York City, fuboTV has quickly evolved into the top independent virtual MVPD in the U.S. and a sports-first cable replacement for the entire family, after initially launching as a streaming soccer service in January 2015. Today, fuboTV offers the most popular entertainment, news and sports programming in the world, including more than 30,000 sporting events per year and 14,000 TV episodes and movies on demand each month. Newsy Expands Pay-TV Distribution, Adding Full Slate of News Programming to fuboTV PRNewswireMay 14, 2019, 3:05 pmMay 14, 2019 cable television platformsDeluxefuboTVlive TV streaming serviceMarketing TechnologyNewsNewsy Previous ArticleGoogle Selects Webpals Mobile to Join App Campaign Partner ProgramNext ArticleOuternet Global Worldwide Co-production and Innovation Partnership with Technicolor Inc Paves Way for Future of Immersive Entertainment
Canela Media, a leading digital media technology company, announced its official launch in the US market to provide brands with the best of both worlds – the ability to reach multicultural consumers at scale with general market technology and know how.Canela Media’s founder and CEO Isabel Rafferty, recipient of Culture Marketing Council’s 2019 Rising Star Award, the Hispanic marketing industry’s premier award for outstanding marketing and advertising professionals under the age of 35, is globally renowned as a mobile marketing serial entrepreneur and has built several successful multicultural advertising businesses including Mobvious and Adsmovil. Rafferty will be inducted into the Class of 2019 Rising Stars during the CMC Annual Summit on June 11, 2019 at the Statler Hotel in Dallas.Commenting on this news, Rafferty stated, “My passion is in digital technology and I’m extremely fortunate to have a supportive industry network of like-minded individuals who helped turn my passion into reality by teaming up with Canela Media.”Marketing Technology News: Xactly Unveils AI-powered Solution to Deliver Real-Time Data-Driven Insights for SalesRafferty continued, “With Canela Media, we have developed a breakthrough digital media technology company for brands and agencies who are looking to couple deep data insights with culturally relevant creative campaigns to create meaningful authentic digital experiences. I look forward to the global impact Canela Media will have, by leveraging the power of problem solving technology.”Canela Media ranks as one of the top five Hispanic media companies by ComScore and is also TAG Certified Against Fraud. In the same way that online dating services pair up prospective partners, Canela uses predictive intelligence, audience analysis and matchmaking machine learning technology to connect brands with multicultural audiences through three core channels – influencer marketing, audio and display advertising.Marketing Technology News: Salesforce and United Way Worldwide Introduce New Salesforce.org Philanthropy Cloud Volunteering Capability, Announce Kellogg Company and Deloitte as CustomersInfluencer MarketingCanela is the largest dedicated influencer platform for multicultural influencers, boasting over 3,600 multicultural influencers on the platform. Canela’s Fraud Algorithms identify and block fake followers or engagement within influencer accounts and its predictive technology allows with 95% accuracy predict the results of the campaign.Display AdvertisingCanela Media exclusively represents over 250 of the biggest hispanic publishers in the world including Fox Desportes, Forbes, Mujerhoy, Telva, and others, including three of the top Spanish Sport sites in the US industry—Marca, Mundo Deportivo, Sport. This form of ad distribution is critical for connecting with multicultural consumers as they are mobile first and over-index the total US population when it comes to mobile usage.Audio AdvertisingCanela Media provides brands with the best of precise targeting and data, including location data, browsing data, and cross platform targeting, to execute brand audio program objectives to disseminate their messages in a brand safe, uncluttered environment on podcasts, online radio and music streaming websites. Canela Media has access to 48 US Spanish radio stations, plus the ability to identify bilingual Hispanic audiences and African American audiences on English stations utilizing first party data. Multicultural consumers also over-index other audiences when it comes to listening to digital audio, be it Internet radio, streaming sites or other online media.“Finding quality, relevant, brand safe environments at the scale and efficiency needed for effective media buying remains a persistent industry challenge,” said Gina Jorge, National Advertising and Brand Manager, Acura Division @ American Honda Motor Company, Inc. “Canela’s media products provide brands the ability to reach multicultural audiences with innovation and precision.”Marketing Technology News: Oracle Moat to Measure Viewability for Samsung Ads Audio AdvertisingCanela Mediadisplay advertisingInfluencer marketingMarketing Technology NewsNews Previous ArticleNativo Brings Breakthrough Attribution for Content to Travel MarketersNext ArticleMarTech Interview with Michael Scharff, Chief Executive Officer, Evolv New Leading Digital Media Company Connects Brands to Multicultural Consumers at Scale Isabel Rafferty Wins Culture Marketing Council 2019 Rising Star Award Mobile Marketing Pioneer Isabel Rafferty Launches Canela Media MTS Staff WriterJune 14, 2019, 3:41 pmJune 14, 2019
Rightpoint Acquires Bowfin, Further Growing Its Salesforce Capabilities MTS Staff WriterJuly 9, 2019, 7:43 pmJuly 9, 2019 AIBowfincustomer experienceNewsRightpointSalesforce Previous ArticleCision Unveils the Next Generation Cision Communications Cloud, Designed to Empower Communications TeamsNext ArticleSally Beauty Launches Customer Experience Management Program to Uncover Customer Insights and Drive Engagement Across Touchpoints Rightpoint, the independent customer experience agency with technology at its core, announced its acquisition of Bowfin, which will expand its Salesforce experience. As Rightpoint continues to establish itself as the agency of the future, the organization will deliver better human experiences, increase revenue and help its clients achieve end-to-end digital transformations that fit their unique needs.Bowfin has been a trusted Rightpoint partner for nearly five years. The relationship has been accelerating over the past few months due to increased demand as clients, who have been underserved by other agencies and consultancies, have turned to Rightpoint for solutions that drive greater impact. Having deep and compelling offerings and an extremely experienced team across the entire Salesforce ecosystem, including Sales Cloud, Service Cloud and Field Service, Marketing Cloud, Heroku, Community Cloud, Einstein (AI) and data visualization will enhance Rightpoint’s capabilities. With this move, Rightpoint can immediately provide its clients with a single view of customers across digital channels in a way that is highly strategic.Marketing Technology News: TripIt Launches New Amazon Alexa Skill“We are excited to have Bowfin’s team join Rightpoint as their capabilities and culture are a natural fit. Rightpoint is working with our clients’ Salesforce environments across the digital marketing, digital product development and modern workplace solutions we already offer. Adding Salesforce capabilities is a logical extension,” said Micah Swigert, senior vice president of technology at Rightpoint.All of Bowfin’s employees will join Rightpoint’s existing Salesforce team — expanding its team of Salesforce certified administrators. John Hergert, CEO and co-founder, Bowfin and Nik Njegovan, CTO and co-founder, Bowfin, will take on leadership roles for the Salesforce practice at Rightpoint in its Chicago headquarters and will report to Swigert.Marketing Technology News:: 8×8 Deepens Channel Commitment With New Elev8 Partner Program“The things we hear most often from our clients center around connecting sales pipelines with marketing automation and collaborative customer communities. The Salesforce platform provides for efficient delivery of these needs while also providing robust business intelligence across teams. Combining our Salesforce expertise with Rightpoint’s proven digital transformation and customer experience portfolio is a great opportunity for the market,” said Hergert.Rightpoint has sustained strong growth, increasing headcount by more than 33 percent YOY. Additionally, Rightpoint has made a series of additional acquisitions since 2016, including Agency Oasis and Raizlabs.Marketing Technology News: Druva Gives Channel Partners the Keys to Cloud with Druva Compass
LiveRamp Alum and AppNexus Executive Join Narrative I/O Board of Directors MTS Staff WriterJune 25, 2019, 7:12 pmJune 25, 2019 AcquisitionAppNexusAT&T’s advertisingDavid YaffeMarketing Technology NewsNarrative I/O Inc.News Previous ArticleShowpad Secures $70 Million in Series D FundingNext ArticleThe 3 A.I. Scenarios: Artificial Intelligence, Augmented Intelligence, and Intelligent Automation Narrative I/O Inc., a software company radically simplifying the distribution and acquisition of data, announced the appointment Ryan Christensen, senior vice president of platform product at Xandr, parent company of AppNexus, and David Yaffe, co-founder of Arbor and former chief operating officer at LiveRamp, to its board of directors.“On behalf of Narrative and the board of directors, I am pleased to welcome Ryan and David to the board,” said Nick Jordan, founder and chief executive officer of Narrative I/O. “Both Ryan and David come with an immense amount of operational experience related to data, marketplaces and digital media that will be invaluable to us as Narrative builds the platform that powers the data economy.”“I’m honored to be a part of Narrative’s board,” said Yaffe. “It’s rare to see a company with such a unique and new vision for how companies can extract value from data. Nick and the team have already made an incredible platform which turns that vision into reality.”Marketing Technology News: Haoqipei Secures US $60 Million in Series D Funding to Further Accelerate Growth of its Online B2B Auto Parts Marketplace“I’m extremely excited to join the board at Narrative,” said Christensen. “Nick and the team have a clear and compelling vision for how enterprises can unlock the value of their data while enhancing the core data protection and privacy practices that consumers and business partners need.”David Yaffe was the co-founder and CEO of Arbor, the first marketplace for people-based data. In 2016, Arbor was acquired by LiveRamp, where he served as general manager and chief operating officer. Yaffe also serves on the board of Jornaya, a consumer journey insight platform. Yaffe earned his bachelor’s degree in mechanical engineering from Binghamton University, and his master’s degree in mechanical engineering from Columbia University in the City of New York.Marketing Technology News: Adaptive Ad Systems Completes Installation of New Ad-Insertion Equipment on National Cable TV Systems Adds 40,000 Additional SubscribersRyan Christensen is a senior vice president of platform product at Xandr, AT&T’s advertising business unit. Before joining Xandr, Christensen held executive roles at AppNexus, including chief operating officer, where he was a core member of the executive team responsible for the company’s development and evolution leading up to its acquisition by AT&T in 2018. Prior to AppNexus, he held a variety of product management, operations, business development and consulting roles at Zynga, Yahoo and other Silicon Valley technology firms. Christensen holds a bachelor’s degree in mechanical engineering from the Massachusetts Institute of Technology.Marketing Technology News: Zeno Media and ADORA Cooperate on Strategic Marketing and Mobile App Content for Diaspora Listeners
PostcardMania, a $59 million Inc. 500 marketing firm, recently launched new integration for tech companies and franchises that makes designing, ordering, and mailing a targeted direct mail campaign as simple as a few clicks.SaaS companies and franchises alike can now offer users an integrated print collateral solution without any upfront investment in print manufacturing or delivery.PostcardMania’s software operates as a dual design builder storefront and API solution, meaning companies can offer their users an in-app one-stop-shop for direct mail. This integration now streamlines several outside touchpoints that business owners and marketers previously had to go through to add direct mail to their pipeline and customer journey.PostcardMania may not be the first entry into the web-to-print market, but CEO Joy Gendusa cites three reasons her solution stands apart from competitors: user experience (UX), high standards of quality control stemming from a 20-year track record of printing 1.8 billion postcards in-house, and PostcardMania’s exclusive results-based design formula based on 239,396 campaigns and counting.Marketing Technology News: WorldRemit Raises $175 Million in Series D Funding“What some companies don’t know when they integrate with most web-to-print software is that they don’t actually print your postcards,” said Gendusa. “Most direct mail integration options on the market now dish out your orders to any printer in the country that happens to have space on their print run, which is a manufacturing term for the huge sheet that a bunch of different advertisements are printed on. The downstream effect is that these SaaS companies don’t know who is providing print collateral for their customers, and that means they have zero quality control.”At least one major software company has already migrated its web-to-print integration to PostcardMania from an existing integration due to lack of quality control.“Another factor these companies face is a lack of success for subscribers and franchisors who do dabble with direct mail,” continued Gendusa. “Users often have no experience with direct mail and don’t know what works. PostcardMania has 21 years of direct mail experience and results research on our side, which led to an exclusive design formula that maximizes direct mail success on a per-industry basis — and has been migrated to our integration platform.”Marketing Technology News: Email Verification Company Kickbox Announces Release of New Partner PortalClients that interface with PostcardMania’s software also take advantage of discounted direct mail pricing, an on-site United States Postal Service rep and clearing facility to expedite delivery, and an industry-best UX dashboard. The user experience was of paramount importance to Gendusa, who has overseen — and scrapped — numerous iterations of the software over the course of several years due to failure to meet UX standards.“My goal for this integration has always been that everyday small business owners — and not just professional marketers or agencies — could log on and set up their own direct mail campaign easily, with zero stoppages or headaches,” said Gendusa.PostcardMania is now offering free demos of their storefront software and API to interested tech companies and franchises.Marketing Technology News: TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing Progress with Best Fit Accounts PostcardMania Releases Direct Mail Integration for Data Companies, CRMs and Franchises: New Software is 1st to Trigger Proven Mailer Designs Based on 239,396 Campaigns MTS Staff WriterJune 6, 2019, 7:17 pmJune 6, 2019 API solutiondirect mail campaignJoy GendusaMarketing Technology NewsNewsPostcardMania Previous ArticleEmerging Audio Display Ad Company Adsonica Appoints Industry Leader Steven A. Sjoblad to Head Advisory BoardNext ArticleExperience the New Dimensions of Behavioral Intelligence
Companies Looking for Large-Scale Opportunities to Transform Their Business With Analytics Should Consider FractalFractal Analytics, a global leader in artificial intelligence and analytics powering decision-making in Fortune 500 companies, announced that it has been named a leader among Customer Analytics Service Providers (CASPs) in the recent The Forrester Wave™: Customer Analytics Service Providers, Q2 2019 report, published by an independent market research company, Forrester Research.“We’re delighted that we are named as a Leader in Forrester’s Customer Analytics Service Providers report,” said Pranay Agrawal, Co-founder and CEO of Fractal Analytics. “We have a clear mission, to help our clients create a billion-dollar value via AI and analytics. We believe that this latest recognition by Forrester validates our approach and testifies to the significant impact Fractal continues to make with some of the most successful brands in the world. We will continue to aim to transform our clients’ businesses with AI and analytics, and to power every human decision in the enterprise.”Marketing Technology News: Formulus Black Partners with Looker to Improve Data Science Team Productivity“[Fractal Analytics] owns the Final Mile of analytics.” – The Forrester Wave™: Customer Analytics Service Providers Report (Q2 2019). “Fractal knows that customer analytics is only half the battle, while the other half is implementing the resulting insights in a meaningful way. Fractal invests a good chunk of its revenue into R&D, and the result is a slew of products that accelerate time-to-value, such as Customer Genomics, its continuously learning personalization engine.”Forrester Research assessed each organization in the report on thirty-three different criteria for three categories, including Current Offering, Strategy and Market Presence. Within the three categories, Fractal has received the highest possible score in 20 out of 33 criteria. This included the criteria of Innovation & Transformation, Vertical Competencies & Experience, Personalization and Current Partner Ecosystem.Marketing Technology News: Leading Digital Fraud Prevention Provider Kount Partners With Engage People to Protect Customer Loyalty Redemption ProgramsThis report is among the recent analyst recognition of Fractal’s AI and Analytics capabilities. Fractal was also named :(1) A strong Performer in The Forrester Wave™: Specialized Insights Service Providers, Q2 2018 and,(2) An Honorable Vendor in Gartner’s Magic Quadrant for Data & Analytics Service Providers 2019.Marketing Technology News: How AdsDax Is Leveraging Blockchain in a Bid to Defeat Ad Fraud Fractal Analytics Named a Leader Among Customer Analytics Service Providers by an Independent Research Firm PRNewswireJune 27, 2019, 7:10 pmJune 27, 2019 analyticsArtificial IntelligenceCustomer Analytics ServiceFractal AnalyticsMarketing TechnologyNewspersonalization Previous ArticleDoubleVerify Taps Industry Vet Gian LaVecchia To Lead Brand and Agency GrowthNext ArticleExperience Analytics Leader Contentsquare Acquires eMerchandising Solution Pricing Assistant
Stitcher and Wondery Join Forces to Offer UK Advertisers Global Access to Premium Content PRNewswireJuly 12, 2019, 10:56 amJuly 12, 2019 Industry Veteran Ruth Fitzsimons Hired as Managing Director to Lead London-Based International ExpansionPodcast leaders Stitcher and Wondery are joining forces to provide advertisers and brands in the United Kingdom with the ability to buy premium advertising inventory locally and globally into a top-tier roster of podcast shows.The joint venture, Podfront UK, represents the first time advertisers in the U.K. have the opportunity to directly access a large catalog of household-name podcasts from Wondery and Stitcher.Podfront UK will open a new path for podcasters to monetize their shows within the U.K. marketplace and will source high-quality podcasts and talent out of the U.K. for a growing international audience. This level of investment marks a pivotal growth moment in podcasts, bridging global content with global brands.“Stitcher has been at the forefront of podcast creation and monetization for over a decade in the U.S., and we have the breadth and depth of listener-provided data and resources to help brands and advertisers in the U.K. tap into this growing audience,” said Erik Diehn, CEO of Stitcher. “By partnering with Wondery in this endeavor, we bring together our networks and combined expertise to continue this momentum within the European market.”Marketing Technology News: Beanstalk Digital Launches Beanstalk Predictive to Provide Robust Data Analytics Through AI-Driven InsightsAccording to Stitcher’s sales organization, Midroll, the U.K. ranks third in listening across the company’s network of more than 250 podcasts, with listeners tuning in to shows like “Freakonomics,” “WTF with Marc Maron” and “Oprah’s SuperSoul Conversations.” Blockbuster hits from Wondery including “Dirty John” and “Dr. Death” are also making waves overseas, with millions of listeners tuning in from the U.K.“Our shows are resonating with audiences in the U.K., with two of them reaching No.1 on Apple Podcasts so far in 2019,” said Hernan Lopez, founder and CEO of Wondery. “Now we’ll be in a position to directly engage with brand advertisers in the U.K.”Marketing Technology News: JotForm Reaches 5 Millionth User After Major LaunchPodfront will be led by podcast veteran Ruth Fitzsimons, who comes to Podfront UK from London-based Audioboom, where she was senior vice president of international operations and content partnerships, overseeing the growth of Audioboom’s U.K., Indian and Australian operations. In her new role as managing director of Podfront, Fitzsimons will build a sales, content and marketing team tasked with growing the Stitcher and Wondery networks by monetizing existing listening in the U.K., bringing U.K.-based brands to the U.S. market and expanding to European countries where there is demand.“Podfront UK represents an exciting new chapter for podcasting,” said Ruth Fitzsimons, managing director of Podfront UK. “It is a testament to the rapid growth of the medium that two of the world’s biggest podcast companies, Stitcher and Wondery, have come together to grow their respective revenue internationally and create a high-quality podcast network outside of the U.S. I’m thrilled to be a part of such an innovative team and look forward to working with the robust podcasting talent pool here in the U.K to continue growing this network.”Marketing Technology News: Zeta Global and PlaceIQ Announce Strategic Partnership to Enhance the Zeta Data Cloud buy premium advertisingMarketing Technology NewsNewspodcastStitcherWondery Previous ArticleVungle Unveils New SDK to Significantly Impact In-App Ad Experience for Publishers and UsersNext ArticleHard Rock International Taps Yext to Power Brand Verified Answers for Hard Rock Cafe Locations Around the World
Lok Sabha Elections 2019 saw hordes of Bollywood celebrities powering the biggest electoral exercise, not just by appearing on big posters and campaigning for their favourite parties but by actually contesting in the biggest race of democracy and in some cases, even leading the votes in their respective constituencies.Deol has donned the hat of a politician from BJP contesting from Gurdaspur seat in Punjab. The early numbers on big results day on past Thursday indicated that Deol had a staggering lead over his Congress counterpart Sunil Jakhar.Sharing this information with the viewers on live television, the news anchor in an assumedly high-pressure newsroom, accidentally referred to Sunny Deol as Sunny Leone.The anchor’s slip-up did not go unnoticed and soon the Bollywood actress herself hilariously reacted to the gaffe.Leading by How many votes ???? 😉 😜— Sunny Leone (@SunnyLeone) May 23, 2019Follow @News18Movies for more Looks like Sunny Leone is on track to branch out from social media star to something more fun. The actress, who rose to prominence after her stint on Bigg Boss Season 5, has joked that she is opting for a career change by posting a picture of her standing atop a bulldozer.Dressed in a multi-coloured outfit, Sunny looks ultra chic and creates a totally glamorous, and high fashion look. However, it was her caption that grabbed all the attention. “Career change!? Lol, the actress quipped.The picture has already garnered over 7 lakh likes (and counting). Many fans wondered if Sunny was considering joining politics, especially after being referred as Sunny Deol by a renowned TV news anchor on the day of the final counting for the 17th Lok Sabha Election on May 23. Bigg BossBJPbollywoodlok sabha election results First Published: May 27, 2019, 11:07 AM IST
Follow @News18Movies for more. Noted musician Anoushka Shankar has cancelled all her shows till October owing to ill health and an impending surgery.The sitar player-composer took to Twitter on Monday to share the news. “Dear friends, I’m so sorry to cancel several shows for health reasons. It’s not a decision that was taken lightly and I’ve been somewhat heartbroken about it. At present I’m spending time with family, and gearing up for major surgery. I hope I have your understanding. With love x,” she tweeted along with an image of all the shows that have been cancelled. Shankar was slated to perform in the US, Germany, France, Portugal and Austria. However, she did not disclose the nature of her ailment or the kind of surgery she will undergo.Dear friends, I’m so sorry to cancel several shows for health reasons. It’s not a decision that was taken lightly and I’ve been somewhat heartbroken about it. At present I’m spending time with family, and gearing up for major surgery. I hope I have your understanding. With love x pic.twitter.com/xGYm1px91x— Anoushka Shankar (@ShankarAnoushka) June 10, 2019 Several of her fans from across the world have expressed concern over her health and wished her speedy recovery. One follower wrote, “I hope whatever it is that you’re suffering from isn’t life threatening your music completely changed me and shaped my mind back when I was a teen, I really hope you come back even stronger.”Another commented, “Your health is far more important than shows..Take care n I’m sure that u will get well soon…”The daughter of celebrated Hindustani classical musician Ravi Shankar, her last album was Reflections, which was released earlier this year. Anoushka ShankarAnoushka Shankar healthAnoushka Shankar showAnoushka Shankar surgery First Published: June 11, 2019, 11:46 AM IST
Congress-JD(S) allianceCongress-JDS coalition governmentH VishwanathHD Devegowda First Published: May 13, 2019, 5:31 PM IST | Edited by: Sohini Goswami Bengaluru: Soon after the Janata Dal-Secular (JD-S) state president, H Vishwanath, questioned the achievements of Siddaramaiah as a chief minister, the latter responded in tweets that he would be remembered by history. This came a day after the Congress leader said that the coalition dharma had gagged him.“The present is cruel to those who do good. History will remember them. People had forgotten all the good work Devaraj Urs had done and defeated him. Even these leaders, who call him their guru, had abandoned him. But, now, history remembers him. Time is the answer to hate,” Siddaramaiah wrote. “I am known as the chief minister who fulfilled all the promises in the election manifesto. I have shared this as a book. I am always ready for a public discussion on this. I am not debating with those who are envious,” he further wrote.The recent rift within the coalition partners occurred after several Congress leaders publicly expressed that they would like to see Siddaramaiah as the chief minister. “The Congress must stop trying to sabotage the government. They can do all this in 2022. We created a situation where Siddaramaiah became the chief minister,” said had Vishwanath. Stating that Siddaramaiah’s governance wasn’t anything great, the JD(S) leader said, “Was it better than Devaraj Urs’? People remember him even today.” he had said.Siddaramaiah has said that Vishwanath’s statements made out of jealousy would be raised in the next coordination committee meeting. “First, GT Devegowda and now, Vishwanath. Don’t know who is next. The JD(S) leadership must take these irresponsible statements targeted at me, seriously,” he said on Sunday.“Coalition dharma that need to be followed has gagged me. Hence, I will not react to H Vishwanath’s irresponsible statements. He is infamous for making such statements. May God give him good sense.”Amid the war of words between the Congress and JD(S) over who should be at the helm, Karnataka minister and Congress strongman DK Shivakumar said his party leadership had been working with the alliance partner following instructions of party president Rahul Gandhi.”It doesn’t matter what anyone says. Gandhi has asked us to work together with HD Devegowda and HD Kumaraswamy. All others in between don’t matter. We are not ready to answer anyone. Whatever it is, our leaders will decide,” he said.“Siddaramaiah has also said this government will be there for five years He is the Congress legislature party leader. All other statements are personal opinions,” he added.With the constant rift within the party as well as coalition partners, the stability of the alliance has come under question and the Lok Sabha election result on May 23 is expected to decide if the current dispensation would survive.At present, political parties in the state are campaigning for the Assembly bypolls in Chincholi and Kundgol to be held on May 19. While Chincholi bypoll was necessitated after its MLA Umesh Jadhav joined the BJP and is now contesting on a saffron ticket, the Kundgol by-election was announced after its MLA CS Shivalli died recently. Both the seats were with the Congress after the 2018 Assembly election.
amethiCM Yogi Adityanathcrime in uttar pradeshPriyanka Gandhi First Published: June 30, 2019, 5:10 PM IST Saharanpur: Uttar Pradesh Chief Minister Yogi Adityanath on Sunday took a dig at Congress General Secretary Priyanka Gandhi Vadra for her criticism of the law and order situation in the state.Gandhi had questioned whether the state government had surrendered before criminals. “It is a case of sour grapes. Her party president lost from UP, so sitting in Delhi, Italy or England, they have to comment on something or the other to remain in headlines,” he said.Adityanath was in Saharanpur to take a stock of the law and order situation and review developmental work. He was apparently referring to Rahul Gandhi, who lost Amethi to the BJP’s Smriti Irani. The Congress, which once had a huge presence in the state, has now been practically eradicated. UPA chairperson Sonia Gandhi is the sole Congress lawmaker from the state.Despite the defeat, Priyanka has been active in the state. Last week, after a video of two prisoners flashing a country-made pistol in Unnao jail was widely shared on social media, the government came under sharp attack.Referring to the incident, Priyanka had tweeted, “In entire Uttar Pradesh, criminals are roaming around freely, doing whatever they wish. Criminal incidents continue to happen but it has fallen on deaf ears of the BJP government. Has the Uttar Pradesh government surrendered before criminals?”The UP Police responded to the tweet with data and claimed that it had recorded unprecedented decline in crimes and improvement in the law and order situation.”UP Police has taken strict action against serious offenders. 9,225 criminals were arrested and 81 were killed in two years. Illegal property worth nearly 200 crore was seized under the National Security Act and there was unprecedented decline in dacoity, murder, loot and kidnappings,” the state police tweeted.”Because of UP Police’s effective working, there has been 20 to 35 per cent decline in crimes. All sensational crimes were solved in 48 hours,” the police added.
Pisoftech4K seems like a lot of resolution, but wrapped into a 360-degree video, it can still feel a little lacking. To remedy this, Pisofttech is launching the first 360 camera that can stitch and share 8K videos in-camera, thanks to a built-in Android operating system. Announced earlier this year at the Consumer Electronics Show, the Pilot Era, a four-lens camera capable of shooting 8K 360 videos at 25 frames per second (fps) or 4K at an impressive 60 fps, is now funding on Indiegogo.Pisofttech is most known for its 3D-imaging software, which is found in more 3D cameras than any other software. While the Pilot Era doesn’t have 3D capabilities, the camera’s four lenses and sensors work together to record and stitch 8K spherical video automatically. The four f/2.2 fisheye lenses are placed on each side of the rectangular body. While other pro-level 360 cameras have reached 8k resolution, the processing demands for that higher resolution require using a computer to stitch the files. Cameras like the Insta360 Pro, for example, can do 4K in-camera or 8K when stitching is performed separately. True to the company’s software reputation, the camera also uses algorithms to stabilize the footage and correct any distortions created by merging the four fields of view together.“Our core technology is the object recognition algorithm, including motion analysis technology, which enables the panoramic camera to detect and interact with images more accurately and makes it smarter,” Pisofttech CEO Adler Shen said in a statement. “This technology will be integrated into the Pilot Era soon, so that the camera can recognize images locally rather than having to upload them to the cloud for recognition and analysis. This will provide a huge performance advantage over systems that rely on the CPU or GPU to run vision algorithms.”Users can interact with the camera via a small LCD screen, a unique feature not often found on 360 cameras. It also offers voice control and an optional smartphone app can control the camera remotely. Users have a choice of four different preview modes, including fisheye, traditional scrollable 360, little planet, and flattened equirectangular which allows you to see the entire recorded area at once.Another unique feature is the inclusion of both Wi-Fi and 4G, which can both be used for live-streaming. The camera can’t go live in 8K, but 4K streaming is supported on both YouTube and Facebook.At just over a pound, the Pilot Era isn’t exactly a featherweight, but it contains dual batteries that can power it for 120 minutes, considerably more than most smaller 360 cams. However, as a high-end device, it is also quite a bit more expensive, with an expected price of $2,600, putting it well out of reach for the average consumer. For professionals who want an easier way to create high-resolution immersive content, however, it could definitely be worth it.While the Pilot Era makes several big promises, the camera carries potential crowdfunding risk. The project is currently funding on Indiegogo and has already surpassed the original goal. If the development of the camera is successful, early backers could pick up the camera at a discounted $2,000, with shipping expected to start in June.Updated on May 9, 2019: Added news of Indiegogo funding. Editors’ Recommendations What is VSync, and when should you use it? DJI’s waterproof Osmo Action camera to take on GoPro with two LCD screens Canon stacks on features to Powershot cameras with better burst, new sensors The Nikon D7500 lowers its price so you can shoot fast and save cash Under 1 pound, Sigma Fp is the world’s smallest full-frame camera